K-뷰티 기업, 베트남, 러시아, 중동 시장으로의 진출

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실리콘투에서 운영 중인 스타일코리안닷컴

한류 열풍의 영향으로 한국의 K-뷰티 기업들이 글로벌 시장에서 주목을 받고 있습니다. 특히, 최근에는 베트남, 러시아, 중동 등의 시장에 진출하는 기업들이 늘어나고 있습니다. 이 중에서도 실리콘투는 주목받는 기업 중 하나로 꼽힙니다.


실리콘투는 K-뷰티 브랜드의 제품을 전 세계적으로 유통하는 플랫폼인 스타일코리안닷컴을 운영하고 있습니다. 이 회사는 약 160여 개국에 제품을 수출하며 역직구와 기업 고객을 대상으로 하고 있습니다. 특히, 하반기에는 베트남, 러시아, 중동에 본격적으로 진출하여 글로벌 플랫폼으로 더욱 성장할 것으로 기대됩니다.


한국콜마


실리콘투의 성장을 견인하는 요인은 다양합니다. 먼저, 효율적인 마케팅 전략이 큰 역할을 하고 있습니다. 회사는 인플루언서 마케팅과 샘플링을 적극 활용하여 제품을 다양한 채널에 노출시키고 있습니다. 또한, 다양한 브랜드 포트폴리오를 보유하고 있어 다양한 고객층에게 제품을 제공할 수 있는 장점을 가지고 있습니다.


뉴진스×제로 캠페인 키비주얼

한편, 실리콘투의 성장세는 광고선전비율의 하락으로도 확인할 수 있습니다. 2022년의 광고선전비율은 2%였으나, 올해 1분기에는 1.1%로 하락하였습니다. 이는 회사가 특정 제품군을 주제로 한 마케팅을 진행하여 마케팅 비용 대비 높은 효과를 거두고 있음을 시사합니다.


이와 같이, 실리콘투는 베트남, 러시아, 중동 등의 시장에서 빠르게 성장하고 있는 K-뷰티 기업 중 하나로 주목받고 있습니다. 앞으로 더 많은 성과를 이루어내며 한국의 K-뷰티 산업을 세계로 뻗어나갈 것으로 기대됩니다.

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