South Korea Unleashes Emergency Auto Industry Rescue Amid U.S. Tariff Crisis

Urgent Measures Aim to Shield Hyundai, Kia from Trump’s 25% Tariffs South Korea has rolled out a sweeping set of emergency support measures for its beleaguered auto industry, racing to cushion the impact of U.S. President Donald Trump’s newly imposed 25% tariffs on imported cars and light trucks, set to hit hard starting Thursday. With the nation’s auto exports to the U.S. clocking in at $34.7 billion in 2024, a staggering 49% of its total automotive shipments, the stakes couldn’t be higher. These bold steps, targeting giants like Hyundai Motor and Kia Motors, blend hefty financial aid, tax cuts, and electric vehicle incentives to keep the sector afloat. The government is also pushing diplomatic channels with the U.S. and eyeing new markets in the Global South to offset losses. But with the electric vehicle supply chain under extra strain and industry voices hinting at deeper needs, can these efforts truly avert a crisis? Financial Lifeline and Tax Breaks to Bolster South Korea’s ...